Sadaa Enriches Hospitality
With integrated services and a vision beyond expectations. Sadaa embodies the essence of modern Saudi hospitality. From the nation’s heart, it builds the present and embraces ambition to be part of a promising future.
Authentic arabian hospitality
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About Sadaa
Who is sadaa Company?
Sadaa Hospitality is one of the leading Saudi entities in the hospitality sector, distinguished by its integrated services and high quality. Its operations focus on the operation and marketing of hotels and hospitality services through an integrated work system, at the level of Al-Haramain Al-Sharifain and the Kingdom of Saudi Arabia.
Sadaa strives to offer a comprehensive hospitality experience that blends authentic Arabian traditions with modern sophistication. Through its integrated hotel services and premium transportation options, Sadaa caters to the needs of its guests while maintaining a strong commitment to excellence and sustainability across all of its operations.
On your most important journey, where the soul longs, Sadaa accompanies you to the holiest of places with integrated services and a personalized experience—offering you unforgettable comfort, serenity, and genuine care.
Sadaa Brands
Al Otair Trading Group
The parent company of Sadaa Hospitality, which owns all its subsidiaries and brands. Sadaa Hospitality serves as the operating arm for the group’s entire hospitality sector.
- Hotels
Al Safwah Hotel
A five-star brand managed by Sadaa, located in Makkah facing the Holy Kaaba. It comprises Al Safwa Tower 1, Tower 3, and Tower 4, offering over 1,000 rooms.
- Hotels
Rayyan Makiya Hotels
A brand managed by Sadaa Hospitality, specializing in economy-class hotels. It includes 12 properties across the Two Holy Cities and the Kingdom.
- Hotels
Tawaf Company
A subsidiary of Sadaa Hospitality, specialized in the public transportation sector. It operates a fully integrated fleet of 130 modern buses of various types and models.
Yamama Company
Part of Sadaa’s transportation sector, this company specializes in premium transport services. It operates a diverse fleet of luxury vehicles serving Sadaa’s clients and hotels, ensuring service integration, in addition to offering various services across Makkah and Madinah.
Stepping Forward with a Vision that Inspires, a Mission that Defines, and Values that Guide
From the heart of Saudi hospitality, Sadaa moves forward with an ambitious vision and a clear mission, grounded in authentic values that shape every experience we offer.
Here, we share what we believe in — and move confidently toward a future we craft with excellence.
Vision
To be among the leading Saudi companies in operating and marketing hospitality services and hotel suites, through an integrated service system across the Two Holy Cities and the Kingdom.
Mission
To provide exceptional and integrated hospitality services with an authentic Arabic touch to our clients and guests, through a highly qualified and professional team dedicated to ensuring their satisfaction.
Values
- Integrity
- Hospitality
- Excellence in Service
Sadaa in Numbers
Latest News of Sadaa Hospitality
Sadaa Launch at the Hajj and Umrah Exhibition: A Step Towards Luxury Hospitality Leadership
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Sadaa International Exhibition Tour: Strong Presence and Strategic Expansion in Hajj and Umrah Markets
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Sadaa Hospitality’s Acquisition of Al Safwah Hotel – Tower 4: A Strategic Step Towards Excellence
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Launch of Yamama: Luxury and Comfort in Serving the Guests of the Holy Mosques
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Launch of Tawaf: A Transformational Leap in Shuttle Transportation for Pilgrims and Umrah Visitors
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